1. Survey your customers. What is your landscaping company doing well and what could it do better? Surveys help companies take the pulse of their existing customer base. People want to feel heard. By asking, "How are we doing?", It gives customers the opportunity to express their concerns and share compliments. If there are potential problems that could prevent a customer from renewing, you can perform the "service recovery" required to retain the customer. It is much less expensive to retain customers than to acquire new ones. Think of the zero-turn mowers or the mowers you use to mow the customers' lawn. If you know there is a problem with the equipment, you can fix it and avoid a breakdown. Surveys can help companies "register" with customers so they can avoid explosions that could result in cancellations.
2. Request references. Your existing customer base is a valuable source of advertising for your lawn care business. People buy who they like and trust, so a reference can be one of the most powerful forms of landscape advertising. Remind your loyal customers that references are important to your business. Go ahead and request a reference. Include a line of service invoices that encourage customers to tell their friends, family and colleagues about your business. During face-to-face meetings with clients, close a conversation asking for a reference.
3. Create a website. In today's business environment, people connect online to search for services. Your lawn care business needs an online presence. A website validates your professionalism and gives potential customers the information they need to start making a purchase decision, including the gardening services it offers.
4. Socialize. Create an online fan base by starting a company Facebook page for your business and participating in other social media platforms such as Twitter. Ask your existing customers to like your page. This gives prospects confidence to work with you.
5. Offer a prepaid discount. Recurring revenues are valuable for service companies, including landscape companies. Securing the business of your existing customers before the season starts helps you plan your budget and schedule routes. Encourage your lawn care clients to pay for their services in advance by offering them a discount when they sign a contract.
6. Participate in shows at home. You want your target audience to think about your company first when you buy landscaping services, so it is important to be ahead of the prospects. Consider investing in a stand at a local home and garden show. Show photographs of your landscaping work and the equipment you use to do the job, such as your lawnmowers and zero-turn mowers.
7. Dress up. Dress up the members of the landscape team with a clean and tidy outfit that shows your company name and logo. Also remember, the landscape trucks that carry your commercial lawnmowers act as mobile signs. Be sure to include your company name and logo.
8. Join professional organizations. Join the local chamber of commerce and other community organizations where you can establish contacts with people and businesses in the community that may need your gardening services.
Conclusion: Leverage your knowledge about landscaping and lawn care by teaching others about the best practices in your industry. Volunteer to give presentations to local gardening clubs or other community organizations. It can cover topics ranging from how to mow the lawn properly to the care of lawnmowers or even start a herb garden. Share your experience acting as an educator. This elevates your professionalism as a landscaping business. And, when potential customers think about lawn care, they will remember your company.
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