How Do I Market My Landscaping Business?

There is nothing that seems more attractive than a fully landscaped property. With a creative vision, a landscaper can create impressive trails, beautiful garden spaces and install other features that will make a patio the talk of the city. Sometimes it can be difficult to publicize your landscaping skills, so these landscaping marketing ideas are a proven way to help your business grow without spending a fortune on doing so.

The place to start is at your product provider. Most likely, you will not remove the bark or slab from your backyard, so talk to your provider about how to place business cards or how they can recommend to customers. It is a natural relationship that works because if your business increases, so will yours.

1. Let your work speak

Almost anyone can mow the lawn, but not everyone can build a retaining wall, install a fountain or build a slab patio. Let your strengths speak, take tons of photos of them and then put them in a portfolio that anyone can easily access on your website or on your social media pages.

2. Join the Local Chamber of Commerce

If there is one thing that most general contractors do not do, it is landscaping. They will need your help to create an impressive property, but they will not come to you. You have to go to them and the best way is to establish contacts through your local Chamber of Commerce.

3. Be part of a commercial advisory committee

When you can offer your best business advice to others who need it, you will create a level of brand loyalty with that priceless landscape business. Sometimes it can be a good balance to navigate their advice so that the business you are advising does not interfere, but the reward is almost always on time.

4. Be innovative

The type of work you can do will determine the type of business you have. Be innovative with your designs and give real examples of what you can do, even if that's only in your front yard. The more people can see their quality of work, the more likely they will book their services when they need to do something.

5. Advertise your jobs instead of your job

Instead of promoting the quality of work, promote the fact that you need quality employees to do the job. In doing so, you will create an active presence in your community, you will get some more applications when you have a vacant position and still get reserved work because if there is something that most communities do well, they support the companies that are willing to support them.

Conclusion

If there is a high profile job in your community that receives a lot of daily traffic, then offer a free landscape of the area. Don't go crazy and spend $ 10k at work, but consider using your advertising budget for TV commercials for work. You will get a continuous impact that will go well beyond what a 30-second television ad at 5 am ... and there is a good chance it will last several years. If there is a local nonprofit organization that could use the help, just give it to them and they will recommend as much business as they can.