Local search engine optimization is about how you can optimize your website to get a better ranking for a local audience. On a website, you can address the entire (online) world. However, if the target audience for your business is actually in or near the city where you have your office or business, you need to practice at least a little local SEO as well. You need to optimize for your city name, optimize your address data. In short, you need to optimize so people know where you are and can find them offline (if necessary). In this post, we try to explain what local SEO is, so you can also optimize your local site! What is local SEO? If you have a local business, like a business, or if you often have people in your office, optimizing your website is also about making sure people can find you in real life. But even if you are not actively getting visitors into your building, but targeting a target audience that is in the same geographic area as you, you need to optimize for that ar